The Unified Customer Experience Strategy and Why It Matters to Marketers, Part 2
In my last post, we explored why having a unified customer experience strategy is a key way for brands to create meaningful engagement and drive more profitable customer relationships. But that’s just...
View ArticleHow to Leverage a Test and Learn Strategy to Optimize Your Holiday Email...
Let’s face it, as marketers, we have no shortage of data, but we might lack a strategy to leverage that data. As the holidays are quickly approaching, it is the perfect time to implement a test and...
View ArticleHow Retailers Should Take on the 2019 Holiday Season
The holiday shopping season is a fun but chaotic time for shoppers. This year, the season between Thanksgiving and Christmas is condensed by six days, due to a later Thanksgiving. So, this means less...
View ArticleHoliday 2019: What Really Happened During Cyber 5 and What’s Yet to Come?
It’s safe to say the retail holiday season started off with a bang — in late October. While we often think of Black Friday as the true kickoff to holiday shopping, this year’s late Thanksgiving...
View ArticleSelling Stories: Which Big Game Advertisers Best Tied in Commerce?
“No one likes to be sold anything, but everyone loves a great story.” It’s something I’ve been known to say often over my 20+ year career in advertising and marketing. But not today. Today, I want to...
View ArticleHow Retailers Can Leverage Email for Mother’s and Father’s Day to Connect...
Mother’s and Father’s Day are holidays that can surprisingly get overlooked as a major priority by retailers, when in fact, NRF reports that in 2019, the two holidays were expected to reach $41 billion...
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